James, Russell N.2018-10-312018-10-312016James, R. N. (2016). An Economic Model of Mortality Salience in Personal Financial Decision Making: Applications to Annuities, Life Insurance, Charitable Gifts, Estate Planning, Conspicuous Consumption, and Healthcare. Journal of Financial Therapy, 7 (2) 5. https://doi.org/10.4148/1944-9771.1122https://dspace7-entities.atmire.com/xmlui/handle/123456789/260The study of personal mortality salience and the denial of death have a long history in psychology leading to the modern field of Terror Management Theory. However, a simple consumer utility function predicts many of the outcomes identified in experimental research in this field. Further, this economic approach explains a range of otherwise unexpected financial decision-making behaviors in areas as diverse as annuities, life insurance, charitable gifts and bequests, intra-family gifts and bequests, conspicuous consumption, and healthcare. With its relevance to such a wide range of personal financial decisions, understanding the impact of mortality salience can be particularly useful to advisors in related fields.en-USmortality salienceterror management theoryannuitieslife insurancecharitable giftshealthcareestate planningArticle